Our Vision & Mission

Trouw Nutrition is part of Nutreco, a global leader in animal nutrition and fish feed. Quality, innovation and sustainability are guiding principles, embedded in the Nutreco culture from research and raw material procurement to products and services for agriculture and aquaculture. Experience across 100 years brings Nutreco a rich heritage of knowledge and experience for building its future.

In a world with limited natural resources and a growing population, there is a rising demand for high quality meat, fish and shrimp. We will be the global leader in providing innovative and sustainable nutritional solutions that best support the performance of animals, fish and shrimp.


Feeding 9 billion people in 2050

The growing world population, urbanisation, a growing middle class and changing diets will lead to a surge in demand for fish and meat, especially in emerging markets. Of course, this brings opportunities for the feed industry to grow its business. However, there are sustainability issues. They include scarcity of resources, food safety, animal welfare, antibiotic resistance, pollution, climate change and loss of biodiversity. In addition, we must cope with volatile commodity prices, as supply and demand fluctuate, and with unbalanced cost/price distributions in the value chain.

Halving the pressure on the planet

We only have one planet. We are currently living at about 1.3 planets. Our global footprint exceeds the world’s capacity to regenerate by about 30%. If we continue like today, we’ll need the equivalent of two planet earths by the mid 2030s. Agriculture and aquaculture are partly responsible. Both industries recognise their responsibility and are innovating at high speed to deliver more from less. Efficiency is key, but efficiency without sustainability is not an option. Economic growth must be decoupled from environmental impact.


By 2050 it is estimated that our planet will have nine billion people. The world will need to increase its food production by 70% in order to meet future demand while simultaneously reducing the environmental impacts by half.

This is where Trouw Nutrition and the rest of the Nutreco family comes in - our mission is to help revolutionise farm production so that, together, we can create the extra food we all need by using fewer resources - or, as we say, 'more from less'...

So, when you decide to work with Trouw Nutrition Ireland - either as a regional distributor or as an end-user farmer - you're not just choosing a supplier of feed additives, minerals and premixes: you're partnering with us to help make the vision real, to improve the farm efficiency of food production around the world, to create more value together and to help feed the future, naturally and sustainably.

Thank you, it's great to be working with you...