Life Starts Performance


Unlocking the full potential of young animals

LifeStart is is a key concept in modern dairy farming. It focuses on achieving greater lifetime performance through a unique focus on early life nutrition. 

The latest dairy research has shown that the first eight to ten weeks of a calf's life provides a huge opportunity to boost the lifetime performance of the cow. This effect is known as metabolic programming - the production potential of the adult animal is influenced by growth achieved in early life.

Providing young animals with significantly higher levels of milk replacer and additional feeds than in conventional diets leads to healthier animals and faster growth.

Research has shown that metabolic programming during the first weeks of life can produce a more robust cow with much-improved performance later in life.

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